GROWTH Plan
An independent second opinion on your paid media.
A senior-level review of what's working, what isn't, and what to fix next — without adding a media buyer to your headcount.
What's Included
A full performance review, every month.
Monthly cross-channel performance report
Spend, ROAS, CPA, and channel-by-channel trends, written in plain language — not just a dashboard export.
3–5 prioritized optimization recommendations
Specific, ranked actions for the month ahead, not a generic checklist.
Budget pacing & reallocation guidance
Where your budget is working hardest, and where it's quietly being wasted.
Competitive ad intelligence snapshot
What competitors are running, pulled from monitored ad libraries.
How We Deliver This
Engineered for fast, consistent delivery — every month.
Time breakdown
Where AI does the heavy lifting
- AI pulls performance data directly from ad platforms and drafts the report narrative
- Optimization recommendations are flagged by AI, then validated by strategic review
- Creative and competitive callouts are synthesized from monitored ad libraries
- Report format stays consistent month to month, so time doesn't grow with account complexity
Is This Right For You?
Built for a specific kind of client — on purpose.
Best fit: Brands running paid media in-house or with a buying agency who want an independent, senior-level second read on performance.
GOOD SIGNS THIS IS FOR YOU
- You're already spending at least a few thousand dollars a month on Meta, Google, or programmatic
- You have someone — in-house or an agency — executing campaigns day-to-day
- You want a second opinion, not someone to take over media buying
PROBABLY NOT YET IF…
- You need someone to actively build and manage campaigns day-to-day — talk to us about an Anchor partnership instead
- You haven't started running paid media yet — start with Marketing Foundations Advisory first
- You're looking for a one-time audit rather than an ongoing monthly read
Questions
Frequently asked questions.
Do you manage my ad campaigns, or just report on them?
Neither day-to-day execution nor bidding changes — this is an independent audit and strategic read, not campaign management. If you need active day-to-day management, this works best paired with your existing media buyer or agency, or as part of a larger Anchor partnership.
What ad platforms do you cover?
Meta, Google, and programmatic media. If you're running other channels like TikTok or LinkedIn ads, mention it in your discovery form and we'll fold in what we can.
How much should I be spending on ads before this makes sense?
There's no strict minimum, but this plan delivers the most value once you have at least a few thousand dollars a month in spend and some performance history to analyze.
Will you need access to my ad accounts?
Yes, as an analyst or viewer — never as an admin who can spend your budget. You'll add us during your web-based onboarding after signing up.
Can this turn into a bigger engagement later?
Yes. Many clients start here and move into a Growth or Anchor relationship once they need active campaign management, not just a monthly read.